Once upon a time, in a land before YouTube, BMW released a groundbreaking series of short films.
15 years later, Clive Owen returns to BMW Films in his role as The Driver.
The BMW film series The Hire is a series of eight short films (averaging about ten minutes each) produced for online viewing only in 2001 and 2002. Directed by popular filmmakers from around the world, the series starred British actor Clive Owen - best known for his roles in movies such as Children of Men, Croupier, Sin City, Closer and Inside Man - as The Driver in every episode.
Two series of short films were produced in 2001 and 2002 with actors, musicians and other personalities including Mickey Rourke, Forest Whitaker, Ray Liotta, Adriana Lima, Madonna, Don Cheadle, Gary Oldman, F Murray Abraham, James Brown and Marilyn Manson.
Written and directed by Neill Blomkamp (District 9), The Escape has been co-written by David Carter and also stars Vera Farmiga.
In 2001, the car company launched a series of eight branded short films dubbed The Hire, which featured Owen as The Driver. Ang Lee, Guy Ritchie, John Woo, Wong Kar-Wai, Alejandro González Iñárritu, and Tony Scott were among the filmmakers helming these stories. Now, fifteen years later, Neill Blomkamp is putting his mark on BMW Films with an anniversary short.
Released exclusively online at BMWFilms.com before the advent of YouTube and other streaming sites, The Hire received more than 100 million views over the course of its two seasons and over two million people registered with the website.
The first season was executive produced by David Fincher, while the second season was executive produced by Tony and Ridley Scott.
The Driver will be released on 23 October.
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